Social Entrepreneurship and Female Leadership

Would you like to be an entrepreneur or a leader? Host Diya Hituvalli brings her segment of Silver Lining talking about an social entrepreneurship initiative she developed called KeepMeSafe, a voice recognition technology to help the user in times of need. She discusses why and how she developed the KeepMeSafe app which is downloadable for FREE on the iOS App Store.

Diya interviews author, Betsy Cerulo, with her book SKAKE IT OFF LEADERSHIP, which will empower any leader with the skills, wisdom, and strength to successfully create or grow a business, while insuring balance and personal fulfillment. As an LGBTQ business leader, she learned how to shake off the slights, disappointments, and roadblocks in building a successful business—not just the issues related to discrimination, but with all of the gumption, wisdom, and courage it takes to create a thriving enterprise, with quality, happy, engaged staff and curation of clients that are an asset to the business. In the final segment, Diya reads a piece penned by Rose Sarner, discussing influential women leaders who have paved the way and are paving the way for myself and other women, including Michelle Obama, Oprah Winfrey, and Amelia Earhart. In the world, it is really important that young girls see themselves in positions of power and succeeding in life so they gave feel empowered to do so themselves!

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Bio: Betsy Cerulo

In 1990, Betsy Cerulo founded AdNet/AccountNet, Inc., a Baltimore-based company with a powerful mission of being “Advocates for Workplace Excellence & Equality”. AdNet is a Professional Staffing & Executive Search firm focused on providing exemplary Human Capital Management services to government and corporate clients throughout the United States. AdNet places subject matter experts with Accounting/Finance, Human Resources, and Legal expertise. Since 2011, AdNet excels at identifying and managing teams of individuals who provide Equal Employment Opportunity Compliance Services, as well as Reasonable Accommodation assistants who handle administrative tasks for the government and corporate employees who are blind or deaf. The company is 8a, LGBTE and WBE certified. 

Betsy is the Co-Founder and Past President of the Maryland LGBT Chamber of Commerce, which successfully launched in 2017 and was awarded Rising Star Chamber in 2018 by the National LGBT Chamber of Commerce. In 2021, Betsy and eight community leaders founded the Maryland LGBT Foundation, which is a 501c3/non-profit entity, working in partnership with the Maryland LGBT Chamber. Betsy serves as the Board President. The Foundation generates resources and works to activate, educate and mobilize the LGBTQ+ community to access opportunity and wealth generation. 

She also serves on the National LGBT Chamber of Commerce certification committee, which verifies that eligible businesses are majority-owned by LGBT individuals. This certified LGBT Business Enterprise designation allows businesses to better compete for corporate contracts. Betsy is a member of the Women’s President’s Organization, which is a global peer advisory group for female CEOs. 

Betsy is a passionate activist pushing for equity and equal rights for women and all diverse groups.

Betsy is the author of Shake It Off Leadership-Achieving Success Through the Eyes of our Labels and a children’s book, Miss Crabapple and Her Magical Violin, which tells a story of how the quietest child in a group can light up dreams when we ask questions. She is also a contributing author of two compilations Women Living Consciously and Keys to Conscious Business Growth.

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